If you provide technology services to small businesses and are looking to open new sales conversations with these business owners, then you should absolutely look to introduce advertising into your marketing mix. And there are three main reasons why advertising for software companies and general IT service providers makes sense.
1. 24×7 Digital Sales Rep
Firstly, advertising is your digital sales rep pitching your business to your potential customers around the clock 24 by 7, even when your sleeping. Social platforms are becoming more engaging every year. This means one thing, these platforms are an ideal means of getting in front of your customer and showcasing what you have to offer.
Secondly, advertising is scalable. One carefully written piece of ad copy using the right appeal can turn a tiny business run from a cramped office space into a slamming 100 to 200 person machine in no time. It can literally make that much of a difference and there are enough case studies to back this up.
3. Cost Effectiveness
Finally, It can be more cost effective. Every hour of your time and your team’s time costs money. Let’s face it, trying to drum up business through networking, cold outreach, conferences.. you know they all take time. Time that costs you money. Great advertising systems are automated. They bring you in leads and clients in an automated manner. Pre-qualified and ready to do business with you. It is for this reason why advertising for software companies makes sense. They fill up your pipeline of pre-warmed, ready-to-buy prospects, who have seen what you do and value what you have to offer.
So if you want to generate more expressions of interest from business owners and C-level executives, then drop me a message right now let’s work together (you and I) to put together an advertising strategy for you.