In this video I’m going to share with you 3 proven marketing strategies for technology companies to get your next 5, 10, Even 20 new customers.
You’re running your own IT services business or you built your own software product and now you want to get new customers.
Actual paying customers.
The problem is, you’re a technical and don’t know where to start when it comes to marketing.
If this is you, then these 3 proven marketing strategies for technology companies will help you to get new customers.
#1 – Your Brand Message
The first plan of action is working on your brand message.
My brand message?
Your brand message is essential to gain the interest and attention of your target customer. It is for this reason why it’s one of our top marketing strategies for technology companies.
You need to be able to craft a clear message that is relevant to your target customer. Not only that, it has to be a message solves a pain point or challenge that they have. Doing this will help you to stand head and shoulders above your competition.
#2 – Paid Advertising
The next strategy is advertising.
Now, I know what you’re thinking.
In the past, you tried advertising but it turned out to be nothing more than a money pit with little return on investment.
The reality is though that you need to crack paid advertising.
Well, it acts as an automated selling machine that gets your message in front of your ideal customer 24 by 7 even while you’re sleeping.
It can allow you to turn people outside of your network into highly qualified sales appointments.
#3 – Content Marketing
The third tried-and-tested marketing strategy to help you drive new customer acquisition is content marketing.
Content marketing is the process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
It helps create a relationship with your audience, which leads to trust. People are more willing to do business with you if they trust you.
Get started with content marketing by list out the pain points or challenges that your target customer is facing as it applies to your product or services.
With that, write out five to ten content ideas that you could write about to help them to solve these pain points or challenges.
So there you have it, 3 Proven Marketing Strategies For Technology Companies to get your next 10 paying clients.